"Don't Wait For The Quake" airs on OPB

Despite advances in technology, natural disasters continue to threaten the nation’s economy and the lives and livelihoods of those caught in their path. Don’t Wait For The Quake was a live­-broadcasted town hall meeting that tested whether various methods of video storytelling could motivate audiences to take preparatory

action in anticipation of a major earthquake. The project was a partnership between the University of Oregon School of Journalism and Communication (UOSOJC) and Oregon Public Broadcasting (OPB), the region’s primary broadcasting network funded by a $35,000 micro grant awarded to Dr. Madison by the Online News Association.


The Don’t Wait For The Quake live event was held Tuesday, November 17 at UO’s

historic White Stag building in Portland, Oregon. Video coverage was webstreamed on OPB.org and simulcast statewide on OPB’s radio network. A recorded version of the program was broadcast on OPB Television on Monday, December 14, December 16, and December 20, 2015.



Above: Students and faculty reflect on the production process.

OR Media staff coordinated production and travel, aided in developing the “run of show,” mentored participating undergraduate students in video production techniques and strategies, ensured quality control of the video stories, codified video stories for integration with audience measurement software, and polished and delivered the recorded event to OPB for television broadcast.


Additionally, OR Media assisted with the development of the proposal and prepared the final report for the funders. OR Media also contributed over $12,000 to send two students to Kathmandu, Nepal, to document earthquake recovery efforts for the purposes of the project. The resulting website, Rise Again, received a 1st place Hearst Award in its Multimedia Enterprise Reporting​ category.

OR Media . 1275 University of Oregon . Eugene, Oregon 97403 . mlazaro@uoregon.edu